Welcome to ScaleUp Advisor

Help with Positioning

"Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about."

- April Dunford

If you’re struggling to win new customers, the issue might be your positioning. Is it clear, compelling, and aligned with what your target customers values?

I can help you refine your differentiation from competitors, identify the right target market, and ensure that both your sales presentations and marketing messages are consistent and impactful.

I firmly believe that deliberate and well-executed positioning is critical. It can be the deciding factor between success and failure.

General Advisor

As a general advisor to your startup, my role is to help guide strategic discussions and decisions that move your business beyond the status quo and toward growth.

I typically contribute experetise in the following areas:

• Positioning
• Strategy
• Product management
• Sales and Marketing
• Organisational Development

Product Management

As your customer base grows, it’s crucial to establish scalable processes and structures for your product team.

I can assist your team with:

• Implementing a streamlined, agile process that’s easy to adopt and practical in day-to-day operations.
• Introducing Jira and Confluence, while guiding the team on managing issues and prioritization effectively.
• Reviewing and optimizing product packaging, pricing models, and pricing tiers.
• Defining appropriate support levels and Service Level Agreements (SLAs).
• Evaluating and improving product documentation.

My contributions are backed by years of experience in product management, agile methodologies, and working with distributed software development teams.