What Marcus does
Advisory Services
Three focused areas where Marcus provides the most value to growing B2B startups — each grounded in 15+ years of building and scaling software companies.
Positioning
Define who you are — and why it matters to buyers.
Most B2B startups struggle not because their product is bad, but because they cannot clearly articulate why they are the best choice for a specific customer. Deliberate, well-executed positioning is the foundation of effective sales and marketing. Marcus works with founding teams to refine differentiation, identify target markets, and build messaging that resonates consistently across every channel.
What this covers
- Identify your best-fit customer profile and the market you can win
- Define a clear, credible competitive alternative and your unique value
- Align sales, marketing, and product around a single positioning foundation
- Build messaging frameworks that convert — from website to sales deck
- Pressure-test positioning with real customer conversations
General Advisor
Strategic guidance across every dimension of your business.
As a trusted advisor, Marcus works closely with founders and executive teams to navigate the challenges of scaling a B2B tech startup. Drawing on 15+ years of building and selling software — including co-founding Netrounds and seeing it through acquisition by Juniper Networks — he brings board-level strategic thinking combined with the hands-on perspective of someone who has done it.
What this covers
- Strategic planning and go-to-market execution
- Organisational design and team structure for growth
- Product strategy and roadmap prioritisation
- Sales process and pipeline development
- Fundraising narrative and investor readiness
- Board representation and governance support
Product Management
Build better products with streamlined processes and sharp packaging.
Scaling a product organisation requires more than good engineers — it requires disciplined processes, clear ownership, and packaging that makes the value obvious to buyers. Marcus helps early-stage and growth-stage companies implement the practices that let product teams move fast without losing quality, and ensures your pricing and packaging reflect the real value you deliver.
What this covers
- Implement streamlined agile processes tailored to your team size
- Introduce Jira and Confluence with practical guidance and adoption support
- Review and redesign product packaging, pricing models, and tier structure
- Define support levels and SLAs that customers understand and trust
- Evaluate and improve product documentation for end-users and prospects
- Establish a product review cadence that keeps roadmap aligned to strategy
Not sure which engagement is right?
Most engagements start with a conversation. Reach out and describe what you're working on — Marcus will tell you honestly if and how he can help.